I follow a structured UX process grounded in research, ideation, and collaboration. My approach includes defining project goals, building information architecture, creating wireframes and prototypes, refining designs through user testing, and working closely with developers to ensure seamless handoff and post-launch success.

At the core, ideation drives the process—from initial concepts to polished prototypes.

Empathize

Understand user needs, motivations, and pain points by conducting user research.

Define

Analyze research data, Identify user goals and align them with business objectives.

Ideate

Brainstorm user-centered ideas and collaborate with teams to prioritize viable solutions.

Prototype

Develop prototypes, wireframes, and mockups to visualize and test ideas.

Test & Iterate

Validate designs through usability testing and refine them using feedback and analytics.

I’m excited to share a bit of my world with you. With over 16 years of UX experience working with some amazing top-tier companies, I’ve built a career around designing intuitive, user-first solutions that make a real difference. Right now, I’m in the middle of refreshing my portfolio with recent case studies and design stories that dig into my process, the challenges I’ve faced, and the meaningful impact my work has had.

Design Journeys

Product Exploration, Reimagined.

The case study enhances a bank app's explore feature to boost engagement and decision-making with brand-aligned visuals, and personalized product recommendations.

BofA Merchant Onboarding & Back office

Redesigning the Merchant Business Software onboarding flow and Back Office interface to streamline processes, align with Bank of America’s style guide, and address technical constraints under a tight timeline.

Revamping Ally About Us

The revamp of Ally, About us streamlined sections like Our Company, Careers, and Investor Relations through research, content strategy, redesigns, and testing, creating a website that aligns with Ally's brand and serves stakeholders effectively.

Confidential (NDA, ask for code)

Ally App:

Additional case studies will be live soon —

happy to walk you through them in the meantime.

Still brewing – more to share next week!